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Opportunities and Challenges for Hotels During COVID-19

A nice, luxurious hotel where customers can relax and enjoy their stay everywhere they go is one of the deciding factors when it comes to picking a hotel. A panoramic view of the beach, an infinity pool, a jacuzzi where you can chillax, amazing fresh hotel cuisine, spas and other facilities have been the selling point of various hotels across the country for years.

However, since the beginning of 2020, with the spread of the novel coronavirus (COVID-19), a safe hotel experience is something travellers aspire to. Travellers are no longer on the hunt for blue flag beaches. Instead, they’re worried about the endless red flags being raised, with hygiene, social distancing and safety at the top of their list of concerns.

The last few months have seen tremendous change as hotels, serviced apartments, and resorts implement measures focused on hygiene to reassure employees and guests that it’s safe to return. Sanitisation stations, unmanned reception areas and COVID-crushing cleaning are the new norms, while familiar features like key cards, breakfast buffets and cash are confined to history. Without compromising on service and guest experience, how can the hospitality industry reinvent itself and safeguard its future?

Opportunity: Communication is Key 

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Many hotel groups have declared their commitment to hotel hygiene in the hope of satisfying guest concerns. According to new research, one way is to build an emotional attachment with customers during communications – an attachment that’s more likely to continue into post-pandemic times.

Guests, hotel employees and their families are all vulnerable to COVID-19 – just like everyone else – and uncertainty lies in the future whether you’re staying or working at a hotel. Taking a ‘we’re all in this together’ stance arguably feels more personal and helps staff to commit to the new safety protocols being introduced. Communication channels such as LINE or Facebook are some great tools to help get your message across.

Opportunity: Leveraging Technology in 2021

It is undeniable that technology is becoming a huge part of today and the years to come. Guests expect hotels to be keeping up with technology. 

They want to be able to social distance and use contactless check-in, room entry and room service because they feel safer. Review room-dining menus and hotel-based entertainment activities to give guests more options for their stay.

The Internet of Things (IoT) embraces products like LED lighting, Alexa, Xiaomi, and Google Home, temperature control and smart TVs (another great way to convey information about housekeeping and other services), while sensors can replace buttons, handles, or other traditional means to enter rooms and operate devices. With all of these, you are bound to gain a competitive edge over your competitors.

Challenge: Hygiene is Still a Big Concern

 

Initial Hygiene Services

Good hygiene in hotels has never been more important. A protocol should be in place for an emergency response to confirmed cases of COVID-19. If an infected person has been at your hotel, it’s important that you decontaminate as a precautionary measure. Rentokil’s professional disinfection service teams use the highest level of personal protective equipment (PPE) and comply with safety regulations at all times.

Air hygiene is one of the most important things that hotels need to ensure in order to gain customers’ trust. There are a lot of things you could do — setting up air purifiers, air sterilisers, regularly disinfecting surfaces, etc.

Rentokil has a wide range of hygiene services which include 99.9999% VIRUSKILLERTM units, air purifiers, alcohol sanitisers, hygienic door handles, anti-bacterial floor mats, air and surface disinfection services, bathroom hygiene services and more.

With over 36 years of experience in Thailand, we are confident to deliver the best services and help you get through this crisis.

Contact us today or call us at 02-290-8500 to see what we can do for you.