Revitalise your restaurant’s reputation

Revitalise your restaurant’s reputation

Today’s consumers are more educated than ever. They seek information from everywhere but most notably online. Consumers have also become more outspoken – with the opportunity to spread information via social media more tempting than some of the dishes they order. A Google survey of 1000 Canadians between the ages of 18 and 65 explored the things that lead to restaurant selection – 39% of the respondents indicated that they would choose the restaurant with the best online reviews.

With a restaurant’s reputation at stake – especially those just starting out – ensuring a great dining experience will lead to positive reviews. With bad reviews bad for business, restaurants have a responsibility for protecting their customers by preventing food contamination and the spread of pest-borne diseases in their premises.

If they fail to do so, the consequences of poor pest control range from long-term damage to loss of revenue and reputation. It doesn’t take much. Pests only need to come into contact with surfaces, ingredients or storage areas momentarily. If they do, there’s a good chance pathogens will be spread through their droppings, urine or hair.

Bad reviews are one thing, but, in the worst-case scenario, if a restaurant fails to protect itself from pests, it could face fines or even closure. With all this and more at stake, it’s become more important than ever to stay aware of how to control pest threats. Below, we take a look at Rentokil’s approach to pest management, which focuses on prevention.

Three ways Integrated Pest Management will improve your business

1. Preventing pest infestations

Traditional pest control reacts to a pest infestation once it has become established to eliminate pests only when they become a nuisance. If you’re a restaurant owner, only taking action when the pest infestation has already occurred will have various negative consequences that include the following.

  • The size of the problem: pests multiply rapidly and will become difficult to control
  • Toxic chemicals may have to be used for quicker results, closing a business temporarily
  • Reputational damage: if customers encounter pests, the world could hear about it
  • Legal action: by local or state authorities, including fines or closure
  • Escalating costs: reduced revenue as a result of a loss of custom, fines and replenishment of supplies

Integrated pest management (IPM) is an alternative and more effective approach to pest control. It focuses on targeted prevention measures rather than a reactive approach. By understanding specific business requirements, Rentokil’s experts will work with you to monitor and identify pests, pinpointing zero-tolerance action that needs to be taken, such as:

  • restricting access by using screens and sealing holes
  • good sanitation practices to eliminate pest access to food, water and shelter
  • use of traps to intercept invading pests before they become an infestation

Continually evaluated, scheduled service visits ensure solutions are functioning properly with recommendations for further improvement. For a restaurant, this information is crucial and will provide many benefits. By using preventative pest-control measures, there will be less chance of infestations impacting your business and a reduced risk to staff and diners. There will be less risk of reputational damage via social media and sites like TripAdvisor, while damage to stock and property and the financial loss that comes with it avoided.

2. Safeguarding staff, diners and the environment

These days, environmental issues are at the forefront of people’s minds. Rentokil’s comprehensive approach to pest control, IPM will help your restaurant by identifying the most appropriate pest control methods.

By offering alternative, less harmful services, IPM reduces or eliminates risks to the environment, such as contamination or pollution. Better still, it only uses pesticide chemicals as a last resort, so other species are never harmed by the process.

By making recommendations for how best to manage the physical environment, we can ensure that your restaurant is a less attractive proposition to pests. Although its main goal is to eliminate them, IPM also prevents re-infestations. Restaurants that take advantage of IPM could enjoy reputational and financial benefits, leading to an improved dining environment, better word of mouth, and safeguard their brand.

Many of the innovative, chemical-free solutions being developed today not only produce the desired result, but do so with reduced environmental impact. Technology enables us to explore and develop non-toxic solutions that are more targeted and effective than many of the chemical solutions available on the market today.

Non-toxic solutions are also food-safe solutions that help restaurants stay operational, compliant and clean. With decades of experience, Rentokil has always been committed to protecting businesses from pest infestations through pest expertise, service excellence and leading innovation. Our experience has enabled us to create superior tools that dominate the market, including:

PestConnect

A digital pest-management system that provides 24/7 monitoring, rapid-response and discreet protection against rodent pests. By detecting, capturing and eliminating rodent pests using innovative traps, bait stations and monitors, PestConnect is also able to identify areas of issue and offer preventative measures.

Lumnia

Our Lumnia Insect Light Traps (ILTs) use LED technology to attract flies before effectively eliminating them. Lumnia Slim is our latest highly effective, elegant and discreet solution that has been specially designed for customer-facing locations such as restaurants.

3. Improve compliance reporting

When digital technology meets IPM, a new world of opportunity for pest management is created. By embracing the Internet of Things (IoT), defined as the network of devices that gather and convey data via the Internet, Rentokil has changed how pest activity is monitored and reported. Our investment in technology means that we have an unrivalled ability to keep watch over your premises day and night. We install connected traps that, when triggered, send an alert to a technician.

The technician will make contact and arrange a convenient time to visit your restaurant, clear and reset units, identify areas of issue and offer preventative measures, all of which is recorded on myRentokil. The data is then fed to an online customer portal – myRentokil.

The customer portal provides secure and comprehensive reporting and gives restaurants online access to proactive pest-management. Our customers will benefit from trend-reporting, recommendations and analytic tools to support pest control audits, while giving Rentokil unrivalled visibility on pest activity to protect our customers.

Some of the key features offered by myRentokil include online documentation that can be customised for reports. These reports support legislative reporting and auditing requirements and allow potential risks to be anticipated. Reports can easily be generated, with instant access to the portal from desktop, mobile or tablet.

Are you ready for IPM in your restaurant?

By preventing pests from gaining access to a business, by stopping pests from spreading if they have gained access, by ensuring that protection measures are working, and that they continue to work, and by innovative, market-leading control measures, including non-toxic solutions, IPM is the ultimate tailored approach to pest control.

Book me in now

Daryl Wing

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