Randolph Carter rentokil.co.uk

As Market Director for Rentokil Pest Control I have responsibility for developing our customer offers and communications and helping all our different markets to roll them out. With a global remit I get to see what is happening in different countries – which gives me real insights into how different cultures operate.

I joined Rentokil just over two years ago, having spent my previous years in a variety of senior sales and marketing jobs in Castrol and ICI. Outside of work my time is taken up by four young daughters and sports, a happy balance.

The Biggest Mouse Ever Seen?

Randolph for rentokil.co.uk | October 9, 2009
The pest control business can really get under your skin! You know how when you buy a car that you have never really noticed before, all of sudden it seems as though every fifth car is the same as the one you have just bought? Well, pests are a bit the same in that you start [...]

How To Build Your Brand Using Customer Events

Randolph for rentokil.co.uk | April 6, 2009
You may have read some of Pete’s blogs on our recent seminars in South Africa on the touchy topic of bed bugs (for example here). He was approaching it from a broadly technical point of view – while my interest is mainly around the impact that these events will have on our brand in the [...]

Measuring Customer Satisfaction Using Net Promoter Score

Randolph for rentokil.co.uk | February 12, 2009
We have just completed our first pass at measuring customer satisfaction on a consistent basis across our business, and the results have been fascinating. We chose to use the Net Promoter Score approach developed in the USA, which is now widely used across many industries and countries. We wanted to have a simple and quick [...]