Rajeev Kumar rentokil.in

I am part of the Rentokil India marketing team. It is fun, interesting and challenging, considering pest control might not be high on your list of household or business expenditure.

Apart from communication, a lot of initiatives go in engaging the public to come out of their ignorance of pests and the harm they can do.

Miles to go, but I do take out time for some weekend soccer and an occasional movie.

When Pests Are Not Pests – But Worshipped And Fed

Rajeev for rentokil.in | April 8, 2010
The real fun of a survey is in chasing and cracking clues about the existence of unwelcome pests, identifying the hot spots, and recommending defence mechanisms or solutions. A bit like Sherlock Holmes… trying to unravel the mystery of that chewed up foam, or maybe the itching bite marks on your person. And now imagine, [...]

Yes, We Are Preaching Intolerance – To Pests

Rajeev for rentokil.in | October 29, 2009
Indians are usually tolerant to those “insignificant” bugs that might be crawling around their residential property. Even if the creepy crawlers do elicit some fear, our reaction is rarely more than a mild scream or a mere “shoo”. You usually find that lizards command a higher degree of respect as pests (going by the decibels [...]

Pests Infestations Can Be An Inspiration Too

Rajeev for rentokil.in | September 2, 2009
For someone in the field of marketing, it’s always a mad rush to “capture eyeballs”. The traditional media of television, radio and print are certainly not out fashion, but marketing budgets now need to accommodate digital media, out-of-home, ground level activities, direct mailers and what have you. In the cluttered, colored, branded world, standing out and [...]